What will this workshop cover?1. Content planning - what tools are available?Consistency with marketing content is key but planning and implementing content can be a full-time job. We talk through tools and tricks to make the process and management easier. 2. How to manage and evaluate your contents performance?How to set objectives and why your website activity can help inform content creation. Who is this workshop for?SME’s, business owners, marketing managers. About the speakerMillrace Marketing is a content marketing agency that specialises in planning and creating online materials such as videos, blogs, and social media posts designed to engage consumers and turn them into customers.Laura is the creator and brains behind the operation. As someone who claims to be a modest individual, she relishes in writing about herself in the third person when the medium calls for it.Her career in marketing started at a national accountancy firm. Since then, Laura has worked with public sector, SMEs and charities, and played an active senior role in one of the UK’s largest marketing agencies. Her strong commercial nature teamed with an honest and direct approach are the key ingredients to Millrace Marketing’s success. Early in 2020, Laura was appointed as a Board Member for the Chartered Institute of Marketing in Wales.