What will this workshop cover?1. Do organisations need to create marketing content?We will explore how to build trust online and how meaningful content helps to convert consumers into customers.2. How to create contentWe will discuss how to identify what makes good content and what content options you can create beyond social media posting. Who is this workshop for?SME’s, business owners, marketing managers. About the speakerMillrace Marketing is a content marketing agency that specialises in planning and creating online materials such as videos, blogs, and social media posts designed to engage consumers and turn them into customers.Laura is the creator and brains behind the operation. As someone who claims to be a modest individual, she relishes in writing about herself in the third person when the medium calls for it.Her career in marketing started at a national accountancy firm. Since then, Laura has worked with public sector, SMEs and charities, and played an active senior role in one of the UK’s largest marketing agencies. Her strong commercial nature teamed with an honest and direct approach are the key ingredients to Millrace Marketing’s success. Early in 2020, Laura was appointed as a Board Member for the Chartered Institute of Marketing in Wales.